ViaBill

Danish BNPL

 Key Data

  • Trading Name: ViaBill
  • Legal Entity: ViaBill A/S
  • Activities: Buy Now, Pay Later (BNPL) Services
  • Location: Denmark
  • Regulations: regulated by the Financial Supervisory Authority (FSA)
  • Key People: Jan Lytje-Hansen

ViaBill is a Buy Now, Pay Later (BNPL) provider that offers installment payment solutions for both online and in-store purchases. The company is focused on making shopping more accessible and affordable by allowing customers to split their payments into manageable installments without incurring interest.

Offering

ViaBill’s core offering is its Buy Now, Pay Later (BNPL) solution, which allows customers to split their purchases into four equal monthly installments without incurring interest. This service is designed to make shopping more affordable and accessible, enhancing the purchasing power of consumers.

ViaBill is an online payment solution that is just as simple as a card payment. ViaBill is not intended as a substitute for more traditional card payments, but as a supplement.

With a ViaBill payment solution for your shop, you give private Danish customers the ability to pay at the pace the customer wants. Even completely free from rates and charges. The customer is basically free from rates and charges for 24 months. The customer is free to pay off the amount at any time within the 24 months.

Detailed Features:

  1. Interest-Free Installments:
    • Customers can split their total purchase amount into four equal monthly payments.
    • As long as payments are made on time, no interest or additional fees are charged.
  2. Seamless Integration for Merchants:
    • ViaBill integrates easily with various e-commerce platforms, enabling merchants to offer BNPL options at checkout.

Target Market

ViaBill primarily targets consumers who prefer flexible payment options and wish to avoid traditional credit products. It is especially popular among younger consumers who are more inclined towards digital and alternative payment methods.

Customer Reviews

Google: 3,4 Stars with 400+ Reviews

Trustpilot: 4,3 Stars with 19.000+ Reviews

Regulation

ViaBill A/S, as a Danish company offering Buy Now, Pay Later (BNPL) services, is regulated by the Danish Financial Supervisory Authority (FSA). The FSA, known in Danish as Finanstilsynet, oversees financial institutions in Denmark to ensure compliance with national financial legislation, consumer protection laws, and anti-money laundering (AML) requirements. As a regulated entity, ViaBill adheres to the stringent guidelines and standards set forth by the FSA, which includes maintaining transparent business practices, safeguarding consumer data, and implementing robust measures to prevent financial crimes. This regulatory oversight ensures that ViaBill operates in a secure, fair, and responsible manner, providing its customers with confidence in the reliability and integrity of its financial services.

Conclusion and Rating

Based on our comprehensive review, we are pleased to rate ViaBill A/S with a GREEN RATING. Our evaluation confirms that ViaBill meets all required criteria, including regulatory compliance with the Danish Financial Supervisory Authority (FSA), transparent business practices, robust consumer protection measures, and adherence to anti-money laundering regulations. Their commitment to providing a secure, fair, and user-friendly BNPL service further supports this rating. Therefore, we conclude that ViaBill is a trustworthy and reliable financial service provider, fully satisfying our stringent evaluation standards.

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